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Not all Pay Per Heads are created equal and that means safety must be adhered to at all times when considering a PPH shop.
Pay Per Head reviews offered up by Gambling911.com are a terrific start to researching where one should manage his or her players.
“We are the most recognized gambling news and review site on the Web catering to such a broad range of interests,” notes Payton O’Brien, Gambling911.com Senior Editor. “We were also one of the first sites to cover the offshore sportsbook and Pay Per Head world and the only one to still have its original founder actively involved. If you are a bookie or wish to take part in the world’s second oldest profession, it’s almost a given that you have at least stumbled upon Gambling911.com at one time or another if you are not already an avid reader.”
How to Be a Baseball BookieJust think about it, on average there are 162 regular MLB game per season. If a gambler bets $100 on one team per season with a 10% vig, you can earn $1,620 from them. Multiply that by the number of friends you have that follow baseball and it can become quite high. |
The Pay Per Head business model has evolved over the years and not always for the better.
“The original Pay Per Heads could charge top dollar for an individual’s customers,” says O’Brien. “Today’s competition has forced these PPH’s to drastically cut their prices, as much as under $10 per head.”
Per Head shops, operating mostly in and around San Jose, Costa Rica, manage a bookmaker’s business by charging them a set weekly amount based only on whether one of his or her customers places a wager during that given week. In return, the Pay Per Head manages all lines, web site access, 24/7 customer service, technical support and record keeping.
“Most of these businesses run state-of-the-art facilities that a typical corner bookmaker can only dream of,” says O’Brien.
Most, but not all.
Some are fly-by-nights.
“Gambling911.com typically partners with Pay Per Head businesses that have been around for many years and are financially solvent. These companies are looking for real ‘in your face’ branding opportunities in order to develop long term appeal as opposed to those shoddy less funded fly-by-nights in search of a little quick exposure, then they shut down.”
One of our personal favorites is PricePerPlayer. They offer the following features:
- Cross platform compatibility (will work on multiple operating systems).
- Mobile abilities.
- Menu and wagering options.
- Modern and attractive interface options.
- Real-Time line feed reliability.
- DGS Instant Action
- Single player account and e-wallet across all sales channels
- Integrated gaming services for multiple sales channels
- Incorporation of rich content, managed by centralized Content Management System
- Seamless integration with third-party systems via our web service interfaces
- Interfacing to external services, for betting events set-up assistance and for accessing comparison tools, and external monitoring systems
- End-to-end Security Framework, strong eligibility verification mechanisms and appropriate safeguards for maintaining data integrity and confidentiality
- Sophisticated customer acquisition and retention mechanisms, enabling the deployment of wide range of cross-channel and cross-product loyalty schemes, bonuses and promotions
- Multi – currency transactions and Multilingual support
- Comprehensive Back Office Application to control platform’s resources and functionalities
A list of Gambling911.com endorsed Pay Per Head businesses can be found here.
- Aaron Goldstein, Gambling911.com
