Who Has The Best Daily Fantasy Sports Software for Operators?
With so many Daily Fantasy Sports (or DFS) sites popping up, we here at Gambling911.com wondered which company offered the best Daily Fantasy software.
We’ve heard of DraftKings and FanDuel but when it comes to the actual software backend, Rochester, New York-based Star Fantasy Leagues is one of the first - and many would argue, one of the best - on the market today.
We recently had a chance to sit down with Seth Young, Chief Operating Officer of Star Fantasy Leagues, who was very candid in discussing the state of the industry as it is today.
G911: What differentiates your software from anything else out there for those shopping for a DFS software platform?
Seth Young: Flower City Gaming, with its flagship brand at StarFantasyLeagues.com, offers a comprehensive B2B solution for daily, weekly, and season-long fantasy sports technology, along with a suite of gambling style fantasy sports games for groups in regulated gaming environments - both digitally and in venue - and lottery style fantasy sports technology for lottery vendors. FCG can provide full market management of the product, and offers services like single-sign-on, shared wallet integration into existing gaming products via its proprietary gaming API.
G911: But what good is software that works if there aren’t enough players to go up against one another? As we all know, Daily Fantasy Sports is much the same as online poker. Without a large enough player pool, it’s really a tough climate to operate in.
Seth Young: The technology is world-class, and partners can also benefit from sharing liquidity across the network of all FCG partner brands in order to market larger contests and mitigate their financial risk as operators.
G911: What about the customization aspects? When one thinks of white labels, often times the first thing that comes to mind is “cookie cutter”. As an operator, will I stand out from the other companies that use your software?
Seth Young: It’s a true turnkey, scalable, enterprise level solution for groups that are interested in providing a mature fantasy sports platform to its customers. Since its inception, FCG has put the time and energy into developing a flexible, feature-packed fantasy sports product that can be provided to partners on a completely bespoke basis. We have fantasy sports solutions that address many different kinds of business goals, and are prepared to license our technologies to help our partners achieve them.
G911: With your longevity, I take it Star Fantasy Leagues has put a lot of time and effort into the platform.
Seth Young: There has been no stone left unturned in creating this proprietary system, and we’re committed to continuing to create new game content to help our partners evolve with the market.
G911: DraftKings and FanDuel ads flooded the airwaves this weekend to the point where you had to wonder if these companies had purchased or were somehow tied to the NFL. Does Star Fantasy Leagues benefit from what one would think is a flood of new players entering the industry or do you fear this type of gorilla marketing is too early while the industry is still in its infancy and will be suffering growing pains.
Seth Young: There’s no denying the business of fantasy sports is experiencing massive growth, in large part due to the marketing spend by Fanduel and Draftkings. This has caused gaming operators around the world to consider launching their own fantasy products in order to provide a product to its audience that trusts their brand, rather than simply making affiliate relationships to give away their best asset - their customer - to other gaming operators.
G911: Sounds like something Flower City Gaming and Star Fantasy League can truly capitalize off of.
Seth Young: This is the reason that the FCG product is available for licensure; groups that would like to provide a top notch fantasy sports experience to their customers can leverage our best in class technology to drive new revenues for their business, and support other existing gaming verticals that they already provide a product for.
Visit Star Fantasy Leagues Here for More Information or contact Gambling911.com and we will happily put you in touch with Mr. Young. Only serious inquiries please.
- Christopher Costigan, Gambling911.com Publisher
