Atlantic City’s Hard Rock Hotel and Casino Inks Deal for Online Gambling
Casino gambling in Atlantic City has been around for decades, but in recent years the casinos in town have taken it on the chin given the proliferation of other gambling options in neighboring states. As one of the more progressive New Jersey casinos, Hard Rock Hotel & Casino is looking to branch out into the wor ld of online gambling to boost its overall PlaySlots4RealMoney.
The agreement between Hard Rock Hotel & Casino and NetEnt revolves around the distribution of online games in New Jersey. Hard Rock International has established itself as a global leader in the hospitality industry with its various casinos, hotels and restaurants. Moving into the New Jersey casino business for online gambling is a natural progression given this state’s favorable attitude towards expanding casino access beyond the brick and mortar locations in a town like Atlantic City.
The report goes on to quote Hard Rock International Senior Vice President Online Gaming Kresimir Spajic’s thoughts on this business venture. “We are delighted to partner with NetEnt, known for its innovative and forward-thinking gaming solutions. NetEnt’s market-leading game titles and digital casino expertise will hel p drive online growth with our iconic Hard Rock brand.”NetEnt’s Chief Commercial Officer, Bjorn Krantz went on to add, “I am thrilled about the prospects of working with Hard Rock to offer our award-winning games to their online casino players in New Jersey. Hard Rock has a strong global brand and I look forward to supporting them to grow their new online casino business.”
New Jersey’s progressive attitude towards all forms of gambling, including a continued push for legalized sports betting has positioned this state as a leader in the real money online casino industry. This agreement could be an extremely important venture that trickles over to all the casinos in Atlantic city as well as for Net Entertainment as a true pioneer in the online casino gambling industry.
Hard Rock International offers entertainment venues in 75 countries according to this Press Releases report. The breakdown consists of 181 cafes, 25 hotels and 11 casinos. Known for its large collection of rock & roll memorabilia made famous by Eric Clapton’s guitar in its corporate branding. Hard Rock has expanded this tie-in with music to a full line of collectable fashion and music-related merchandise. Hard Rock Live builds on this marketing platform with performance venues and one of the most recognized online presences in the entertainment industry. Hard Rock casino destinations include locations in Tampa and Hollywood, Florida as two of its most successful gambling venues. HRI is constantly looking for new and exciting ways to expand its global footprint in the entertainment field. The online gambling venture in New Jersey is a prime example of its role as innovators.
