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Former footballer and Stake.com brand ambassador Eden Hazard may be in hot water with Belgian regulators.
The one time Chelsea attacking midfielder posts promos about the popular online gambling firm via his social media accounts, which reach an audience of approximately 27 million follower.
Belgium's regulators are investigating to determine whether some of his recent posts violate their national advertising regulations.
Since mid-2023, the country has implemented a phased ban restricting gambling advertisements across multiple media channels.
Gaming Commission spokesperson Stefaan Savenberg said: “We are going to investigate to what extent that advertising is targeted at people in Belgium, because that is of course prohibited.”
“Mr. Hazard has many Belgian followers on his Instagram page. Therefore, an investigation will have to determine whether the intention is to encourage Belgians to play on that illegal website.”
The crypto-focused Stake.com is considered one of the largest online gambling firms globally with estimated gross gaming revenue (GGR): about $4.5–$4.7 billion per year and is believed to have close to 25 million users worldwide. It is widely considered around the 7th largest online gambling company in terms of site revenue as we enter 2026.
- Gilbert Horowitz, Gambling911.com
