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If you’re running an online casino, then it makes sense to appeal to the broadest possible range of potential customers. This has a number of implications when it comes to designing the user experience. Whether a gambler is young or old, and whatever their personal needs, you’ll want to do everything possible to make them feel at home when they’re playing casino games online. In some cases, doing so might not just make good business sense; it might be a regulatory requirement.
Inclusive design
The good news is that design can appeal to a diverse user base without compromising on the user experience of the average user. If a visitor to a website has difficulty discerning a serif font, then they’ll benefit from a switch to a more legible one – but that will often make life easier for everyone else, too. The same applies to concerns like layout, and the way that players are guided from one part of the interface to the next. When you get stuck in a menu, and can’t find the way forward, the result can be exasperation.
Most major casinos offer a number of options for customising the experience. If a user wants to scale the interface, or issue voice commands, then they might look for the appropriate option. If they can’t easily find it, they might well seek another casino.
Key features
Scaleable text is a game-changer for partially sighted people, but just about everyone will have a preference. The same applies to things like contrast levels, and keyboard-only controls. Bear in mind that some visitors might not have full use of their hands. For these people, the ability to interact with the service using a keypress might be extremely important.
Impact on players
When a platform is more accessible, it becomes less frustrating to use. This ultimately makes the content more engaging, increases the length of the average session, and increases the likelihood that a player will make a return visit. Go the extra mile to accommodate the needs of a player, and you’ll often be rewarded with long-term loyalty.
Ethical drivers
There are a number of special standards and directives helping to shape the ethical behaviour of online casinos, and generally improve the reputation of the industry. This means providing tools that might allow players to remain in control of their experiences, but it also means making the right design choices, and drawing in new, diverse players.
- B.E. Delmer, Gambling911.com
