Joe Brennan Jr.: 'I'm Stepping Away From Prime Sports'

Now that football season is over, I’m stepping away from Prime Sports.

Four years ago, when the opportunity arose to launch a “sharp sportsbook” in the regulated U.S. market in New Jersey, I jumped at it. NJ is where it all began for me, starting with our legalization efforts back in 2008. So, getting Prime across the finish line and live—both in New Jersey and Ohio—was outstanding.

Having done that, it’s time to hand over the reins to the team and let them build on the strong foundation we created.

That said, after finding success in both legalization and launching a sportsbook, I feel like doing something big again.

The U.S. market is operating sub-optimally in many ways, and I’m not alone in thinking that change and innovation are needed. We have to evolve.

Right now, for every dollar wagered with regulated operators, at least one dollar is still being bet with unregulated ones. There’s no simple solution—no silver bullet—but change is necessary.

To make it happen, the first thing I plan to do—believe it or not (and probably hard to believe for those who know me)—is to start by listening.

I’m taking the opportunity to listen to people across this industry—operators, lawmakers, innovators, regulators, suppliers, and most importantly, the players—about what they believe should come next. That’s why I’ve already begun reaching out to some of the smartest people in the industry. Many of you have generously shared your insights, and if I happen to reach out to you, I’d be grateful for a few moments of your time to listen to your thoughts on what’s needed in this space. I’m not selling anything—just listening and trying to step outside my own experiences.

People know I enjoy poking the market leaders. While it’s all in good fun, I also recognize that they need to be part of the solution. But change can’t rest solely on their shoulders. Regulators, operators, suppliers, advocates, and players—everyone has a role to play.

This industry needs more—more differentiation, more competition, more protection, more innovation, and more participation. Above all, we need to be good shepherds.

If you’ve made it this far, thank you. I’d love to hear your thoughts on this besieged-but-excellent  industry.

Special thanks to Adam, Jeff, Ian, and, most of all, Mrs. Brennan—without whom none of this would ever have had a chance of success.

Sincerely,

Joe