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This weekend, everyone was talking about PrizePicks social media ad. Folks didn't seem to understand what was going on, nor do we, to be perfectly honest.
The photo, which appears below, was AI generated (we hope). It features Myles Garrett (Browns #95), T.J. Watt (Steelers #90), a staged Ravens #98 setup, and Adam Devine meditating up front. All original marketing content they created to push their picks app.
ChatGPT describe the photo this way, which kind of added a more creepy element:
- A regular user (the person sitting cross-legged on the couch) appears calm and meditating.
- Behind him stand three large NFL defensive players in uniform from different teams.
- The players are positioned like looming forces or pressure, staring forward with intense expressions.
It gets deeper.
- The user is calmly thinking through his picks.
- Elite defensive players represent the stat projections he’s betting on (for example sacks or tackles).
- The looming players symbolize the pressure they bring to quarterbacks.
Why some people might read other undertones:
The composition (one person sitting while three muscular men stand behind) can sometimes resemble a dominance or vulnerability visual trope, which some viewers might interpret humorously or suggestively.
Who needs influencers when you have AI? We don't doubt for a moment that this social media post has generated some good sales for PrizePicks.
Haters will be haters.
The big question, considering its obviously meant to generate sales, did these athletes approve of their images appearing in the ad?
Parlay Prophets writes: "(I) hope everyone in this photo files a lawsuit against yall. A company shouldn’t be allowed to tweet something like this."
Actor and comedian Adam Devine does indeed work with PrizePicks. He's the one pictured on the sofa.
Garrett does not appear to have a sponsorship deal with PrizePicks, nor does T.J. Wat.
"This is one of the craziest graphics I’ve ever seen," someone wrote on Twitter.
"Fucking weird ass tweet for a business to be putting out," another wrote.
"Man go fix yall app and correct these picks that’s not accurate!! And quit posting this weird ass freaky shit," another wrote.
- Jagajeet Chiba, Gambling911.com
