App Marketing Assassin: The TikTokification of Sports Betting is Here

Written by :

C Costigan

Published on :

14 April, 2025

One of our favorite reads on LinkedIn is James McLoughlin, the self-proclaimed "App Marketing Assassin".

McLoughlin often posts the latest app download stats for sportsbooks, Daily Fantasy Sports companies and other gambling-related betting ventures that's often jaw-dropping.

Today he delved into the world of TikTok and proclaimed "the TikTokification of Sports Betting is Here....and it's Genius".

His post is specifically in reference to Wager Games, which calls itself a "revolutionary B2B social sports betting software provider".

"Wager Games might have had the second-best weekend in sports. After the Northern Irish lad.

"They dropped a new feature for sportsbooks that will generate Rory revenue.

"For the first time ever, personalities are delivering tailored video content attached to betslips on the FRONT PAGE of a sportsbook."

McLoughlin posted a video demonstrating what has him all excited about Wager Games.

Some key focal points:

Contextual picks
From real personalities
Embedded on home, league, AND game pages

"So, if you browse the Lakers odds and Luka props, you can be served specific video content for that game.

"Wager Games is solving retention, acquisition & differentiation at the same time!

"May I have a slice of equity gents? Just a skinny, skinny piece

"And props to Mohegan Sun for letting the boys cook, integrating this tech on their Falls View brand in Ontario eh."

By Chris Costigan

Chris founded Gambling911.com in 1999 and serves as the website's publisher. He brings more than 3 decades of expertise related to the gambling and sports betting sector. Creative talent is in Chris' genes, which he brings to the G911 website. He comes from a showbiz family that includes Yankee Doodle Dandy George M. Cohan. Chris is the grandson of artist John E. Costigan, whose work appears in the Smithsonian. Chris' father was also in the news business and co-founded what is today the Union County Performing Arts Center. Chris is a graduate of Kean University.