App Marketing Assassin: The TikTokification of Sports Betting is Here
One of our favorite reads on LinkedIn is James McLoughlin, the self-proclaimed "App Marketing Assassin".
McLoughlin often posts the latest app download stats for sportsbooks, Daily Fantasy Sports companies and other gambling-related betting ventures that's often jaw-dropping.
Today he delved into the world of TikTok and proclaimed "the TikTokification of Sports Betting is Here....and it's Genius".
His post is specifically in reference to Wager Games, which calls itself a "revolutionary B2B social sports betting software provider".
"Wager Games might have had the second-best weekend in sports. After the Northern Irish lad.
"They dropped a new feature for sportsbooks that will generate Rory revenue.
"For the first time ever, personalities are delivering tailored video content attached to betslips on the FRONT PAGE of a sportsbook."
McLoughlin posted a video demonstrating what has him all excited about Wager Games.
Some key focal points:
- Contextual picks
- From real personalities
- Embedded on home, league, AND game pages
"So, if you browse the Lakers odds and Luka props, you can be served specific video content for that game.
"Wager Games is solving retention, acquisition & differentiation at the same time!
"May I have a slice of equity gents? Just a skinny, skinny piece
"And props to Mohegan Sun for letting the boys cook, integrating this tech on their Falls View brand in Ontario eh."
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