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There is little doubt that search engine traffic still rules the internet, challenged only by a few social media platforms and the emergence of AI sites.
Google, of course, still reigns supreme worldwide. In 2025, their overall search market share sat at a staggering 90.82%, followed by Bing at 4.03%, Yandex at 1.57%, Yahoo! at 1.26%, DuckDuckGo at 0.78%, and Baidu at 0.67%.
With this in mind, Gambling911.com analyzed the top 10 ranked sites ahead of the 2026 Super Bowl for general queries like "Online Sports Betting", "Online Sportsbooks" and the more precise "Super Bowl Betting".
Online Sports Betting
DraftKings led the rankings, and it should come as little surprise they routinely shift between No. 1 and No. 2 US market share, alternating with FanDuel.
As for FanDuel, they come in at No. 2 in search.
Internationally licensed BetOnline, the behemoth in offshore sports betting, comes in as the No. 3 top ranked site in search. This should comes as little surprise considering BetOnline is now one of the most prolific content and public relations producers in the sector. When news breaks, BetOnline will have odds on most anything.
Other sites ranking among the top 10 for "Online Sports Betting" ahead of the 2026 Super Bowl include the industry news site LegalSportsReport, Hard Rock Bet, Apple's app store for sports betting, CBS Sports and our friends at BetUS.
Online Sportsbooks
DraftKings once again ranks No. 1 here. This company employs some of the best Search Engine Optimizers (SEOs) on the planet.
Best Offshore Sportsbooks comes in at No. 2. This is an affiliate ranking site for offshore sportsbooks. Thousands of customers will join these books as a result of this generous ranking. Not surprisingly, BetOnline sits atop their list.
FanDuel, BetUS and BetOnline round out the Top 5.
We see RG.com, another affiliate ranking site, among the top 10. This site ranks US-regulated sportsbooks.
Bookmaker Review, one of the few remaining websites embracing the high stakes offshore sports betting community, also rounds out the Top 10. Congrats to them.
Long established offshore sportsbook, Bookmaker.eu, finds itself among the top 10 and should see a decent number of new customers as a result.
Super Bowl Betting
Mainstream news sites like ESPN and CBS Sports will tend to dominate the general Super Bowl betting search field.
FanDuel still manages to hold the No. 1 spot.
DraftKings follows in the No. 4 position.
LegalSportsReport certainly will be driving countless numbers of readers to US regulated sites with their No. 5 listing.
YahooSports, Covers and the odds aggregator site OddsChecker round out the remaining Top 10.
- Chris Costigan, Gambling911.com Publisher
