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These are your top trending news stories from the world of gambling and sports Thursday July 10, 2025. Last 24 Hours Gambling911 Impressions: 92,190.
New Jersey Proxy Betting Law Turns DGE Into Sportsbooks’ ‘Mall Cops’
The New Jersey legislature in recent weeks has passed a law banning sweepstakes casinos.
The Assembly approved A5447 by a 69-10-1 vote followed by the Senate approving the measure by a 34-5 count.
New Jersey Governor Phil Murphy signed the bill into law during the final days of June.
This new legislation includes a statewide ban on sweepstakes casinos and an increase in tax rates for iGaming operators and the ban took effect immediately.
The new law also included a provision that gives sportsbooks state-backed power to block sharp bettors, as highlighted by Comped.
The bill makes proxy betting illegal. Proxy betting, already prohibited by most online sportsbooks per their terms and conditions, occurs when one bettor places a wager on behalf of another. Despite the T&C language, sharp bettors often use proxies – sometimes referred to as “beards” – to get their action down.
It’s another piece in a lengthening list of bad news for professional sports bettors, who rely on proxies to bet with sportsbooks that would otherwise turn them away.
Until now, individual operators were tasked with imposing policy against proxy betting should they desire.
With passage of this new law, this activity becomes unlawful per the following language:
A person who engages [or conspires to engage] in proxy betting is guilty of a disorderly persons offense.
”It’s creating a kind of shock-and-awe effect for the recreational sportsbooks [by criminalizing] what’s been, up until now, part of their terms and conditions,” Joe Brennan Jr., co-Founder of Prime Sports, one of the few sports betting operators that allows proxy betting, told Comped.
Essentially, it gives the sportsbooks’ T&Cs some teeth, Comp's Marco DeNitto writes.
Why does New Jersey need to turn terms and conditions into state law?,” Brennan questions. “There’s no compelling interest. New Jersey doesn’t make more money. In fact, they potentially make less money, and they incur the costs – and the only people that benefits are the recreational sportsbooks.
“I don’t say this to be mean or dismissive of the DGE, but it’s turned the DGE into mall cops for recreational sportsbooks.”
So how exactly will the enforcement take place?
They can't. Or at least, it won't be an easy endeavor.
Across-the-board enforcement seems exceedingly difficult. There’s no way the state can catch all, or even most, offenders, and there’s some thought that certain bettors will be targeted as a warning to others.
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