Google Lifts Ad Ban on McLuck, Other Social Casino Brands, BC.Game Not Paying
- Google lifts ban on social casino sponsorship ads.
- BC.Game license to be yanked in Curaco following reports of company going bankrupt.
- Conor McGregor likeness and voice removed from popular video game series following assault guilty verdict.
- Spphisticated gambling syndicate got around anti-money laundering laws.
Gambling News
Google Lifts Ban on Social Casino Advertising
You may already be seeing them. Ads for McLuck, Chumba and other big name players in the social casino space will have their ads popping up on pages via Google.
From iGaming Business:
It is expected that Google will remove similar restrictions on all other advertisers from March 2025, allowing any company to run targeted adverts. However, should advertisers violate the Personalised Ads policy, Google may issue warnings and suspend the accounts of repeat offenders.
"So you’re likely to see more social casino ads popping up on the pages you visit, starting in the weeks leading up to Christmas and beyond," the Action Network reports.
Google hasn't explained why it made this decision, but advertisers could gain from better ad targeting, which might boost their performance and attract more users. Essentially, Google is making a special exception for social casino game apps within its gambling ad rules, which could benefit advertisers in this specific area. Why? Perhaps it's because as gaming operators, including social casinos, continue to represent a stable and expanding advertising segment, companies like Google would like to capture a larger share of that revenue, which is now available.
Gambling News
BC.Game Financial Woes Leads to Regulating Getting Ready to Pull Gaming License
Just days after Leicester City shirt sponsor finally spoke out about BC.Bet's financial woes comes word that Curaçao, one of the world's leading online gambling hubs, is prepared to yank that company's license.
An estimated 2 million plus customers could be impacted should the site shutter.
The Curaçao Gaming Control Board (GCB) will withdraw the license of Small House BV, trading as BC.Game, due to questions about its finances and compliance with regulation.
The gaming site entered into a shirt sponsorship deal with football club Leicester City believed to be worth close to £30m.
“We have been and continue to be in regular discussions with BC.Game with regard to an active legal case in Curacao,” a club spokesman told City AM.
“BC.Game have provided the Club with the strongest assurances that they are actively appealing this case, and that the process which has been initiated in Curacao is administrative in nature and has not arisen due to any concerns with their financial standing.
”BC.Game have further assured us that they have no issues with liquidity and that they remain fully committed to meeting their ongoing contractual and financial obligations, including to the Club, and that this case will not impact on BC.Game’s continuing international operations.”
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Gaming/UFC
Game Featuring Conor McGregor Pulled Following Assault Verdict
Irish mixed martial artist Conor McGregor was on Friday found guilty by a Dublin High Court jury in the assault of Nikita Ní Laimhín, also known as Nikita Hand, at the Beacon Hotel's penthouse suite following a two-week trial.
Now game maker IO Interactive has removed McGregor's likeness from its popular Hitman series game. McGregor lends his voice to the game.
The 36-year-old's character featured as a target for the player-controlled assassin in the game.
An official statement on the Hitman X (formerly Twitter) account read: "In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately.
"We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring Mr. McGregor from our storefronts starting today (Monday)."
In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately. We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all…
— HITMAN (@Hitman) November 25, 2024
Ireland's largest drink companies, that includes brands such as Supervalu, Centra and Donnybrook Fair, just announced it too will cut ties with McGregor.
The MMA fighter plans to appeal the ruling.
Gambling News
Banks and Bookmakers Tricked by ‘Sophisticated’ Gambling Syndicate May Have Breached Anti-Money Laundering Laws
Exclusive: Documents seen by Guardian Australia show syndicate placed bets with Sportsbet while using another person’s name.
Guardian Australia has confirmed a gambling syndicate paid $1,000 to desperate men for their ID documents, which were used to create multiple bank and betting accounts in their names. Cash was deposited into these bank accounts and gambled with at least nine bookmakers.
Those deceived have expressed frustration at syndicates that go to “extreme and sophisticated lengths to avoid detection” and called on the federal government to introduce tougher laws and for regulators to clamp down on them.
A spokesperson for the federal attorney general’s department said “businesses that fail to put appropriate policies and procedures in place to know who their customers are (…) may be breaching their anti-money laundering and counter-terrorism financing obligations”.
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