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Former President of DoylesRoom, Chief Marketing Officer of Poker Sites Absolute Poker and UltimateBet, launches iGaming-focused marketing agency
New York, New York – February 21, 2011 –Online Gaming Marketing guru Will Griffiths has the industry talking again, only this time he’s focused on producing creative solutions that generate results for more than one brand at a time. The former President of DoylesRoom.com has started his own creative marketing shop and strategic consultancy exclusively for online gaming clients and leading E-Commerce businesses.
With over 12 years experience transforming iGaming brands into leading industry powerhouses, Will Griffiths is regarded as a true game changer among the who’s who of leading poker, casino, bingo and sports brands. Running his own shop is a logical next step for the respected online gaming marketing executive and many industry insiders have wondered why Griffiths didn’t pursue his new venture sooner.
While The Level Media plans to work with clients in the online poker, casino, bingo, and E-Commerce arenas, Griffiths notes that his shopwill only work with a select group of exclusive clients in each vertical so each client receives a service that delivers better results. Level Media launches with offices in New York, San Jose and London.
Griffiths brings to the table over 12 years of online gaming marketing leadership, having grown a number of top brands for several international poker, casino and global wagering organizations. Griffiths’ online gaming marketing credentials include top posts at a number of top-name gaming sites.
Most recently, Griffiths was President of DoylesRoom.com and was responsible for transforming the Texas-themed image of the poker room into a younger brand that has attracted the very best online poker players.
Prior to being scooped up by DoylesRoom, Griffiths held the Chief Marketing Officer position for the marketing arm of Absolute Poker. When the parent company of the online poker site bought UltimateBet in 2006, Griffiths was tasked with overseeing the global marketing direction of two separate online poker sites and he is widely credited in the industry with successfully molding both sites into the distinctive brands they are today.
About The Level Media:
Level Media is a full service Strategic Marketing and Creative Agency focused on iGaming and E-Commerce brands with offices in New York, San Jose and London. With a full understanding and unique experience in Poker, Casino, Sports and Bingo, Level Media is the choice of online gaming brands for delivering creative strategy, design and web development, implementation of creative, conception and production of marketing across all channels. The Agency truly is Full Service - Armed with experts in SEO, worldwide media buying on all channels, marketing strategy, brand development, communications and PR strategy, sponsorship and social optimization through to the leading legal and regulatory attorneys. The Level Media Team is responsible for developing some of the most prominent iGaming and ecommerce brands of today.
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