Written by :
Aaron Goldstein
Published on :
The popular free online poker and gaming site Zynga has announced it is diversifying its business beyond Facebook with a focus on its own Web platform.
The move makes sense. Facebook currently takes a 30 percent cut of Zynga’s business.
Zynga chief executive Mark Pincus said of the company’s new direct-to-consumer strategy, called Zynga Direct, that it will allow “a direct relationship with consumers… where we can give you a whole sandbox and create socialness around the games.”
Four new games will debut as part of the new platform, including bingo.
Zynga is looking to increase profits in order to rejuvenate an Initial Public Offering.
- Aaron Goldstein, Gambling911.com
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