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Aristocrat Technologies and Bally Technologies have combined forces with Shuffle Master in an effort to gain a foothold in the lucrative US online poker market, via Nevada. The beneficiary of this arrangement will no doubt be Ongame poker. Its software platform is being utilized as part of the deal.
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Shuffle Master purchased the European online poker network earlier in the year.
In a statement released by Bally Technologies Vice President of Business Development, John Connelly expressed the importance of “creating a combined liquidity pool of customers” through use of the Ongame product.
“Bally’s objective is to place the control in the hands of the operator. We are providing the necessary tools to have a single view of the player by incorporating existing and online gaming systems, while allowing operators to have the ability to cross-promote between traditional land-based and online consumers.”
- Aaron Goldstein, Gambling911.com
