Written by :
Published on :
While it is yet to name a potential business partner from the US, the United Kingdom’s third largest bookmaker, Paddy Power, was granted a preliminary finding of suitability to operate in Nevada by state gaming regulators Wednesday.
"The U.S. is a key potential new market for us," Paddy Power Chief Executive Officer Patrick Kennedy said on Wednesday. "We're looking at all opportunities in the U.S., but our expertise is in online gaming. That's obviously what we're looking at doing in Nevada and in other states."
Paddy Power is also one of the best marketers in the sector, not to mention one of the most controversial.
In the past, the Irish-based firm has raised eyebrows by offering wagering on a President Barack Obama assassination, sponsoring and taking bets from a mobile confessional, and placing a Hollywood-like sign for Paddy Power overlooking the golf course for the 2010 Ryder Cup.
With Paddy Power only seeking compliance with the Nevada Gaming Control Board, it did not place any type of stipulations on the company. Paddy was not seeking a license to operate at this time.
"This is the first one of its kind," control board member A.G. Burnett said of the suitability finding. "We welcome you to Nevada and we hope you find a way to come here soon.”
Paddy Power also demonstrated that it has not incurred any debt.
- Aaron Goldstein, Gambling911.com
