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Scientific Games has announced a partnership with the world’s largest “free play” online poker venture, Zynga, whereby it will sell lottery tickets to the popular social gaming firm’s 320 million monthly customers, including poker players.
Steven M. Saferin, President of the company’s properties group and chief creative officer, stated during the World Lottery Summit in Montreal last week that “Zynga players could win instant tickets for cash or virtual goods.”
Scientific Games is among a few dozen companies that have applied for a license to offer “real money” online poker within the state of Nevada. Should federal legislation be passed, Nevada would act as a hub for the industry.
Zynga has actively engaged other companies in an effort to offer “real money” online poker by the start of next year, most notably announcing a partnership with 888 Holdings, owner of the world’s 4th largest Web poker site.
A spokeswoman with Scientific Games stated that the Zynga collaboration was unrelated to Nevada online poker.
- Aaron Goldstein, Gambling911.com
