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The iconic Playboy brand will once again enter the online gambling market, this time through a partnership with Montreal-based Amaya Gaming.
Playboy had previously operated an online casino in parts of Europe using the Cryptologic software platform
The Amaya deal includes online poker and lotteries with the site set to debut some time in the early part of 2013.
“The Playboy lifestyle is about indulging our passions, and we are focused on bringing content, products and experiences to consumers around the globe that define this lifestyle," CEO Scott Flanders, said. "Gaming is an ideal fit with our strategy and we're delighted to partner with Amaya on this project, combining a leading global brand with a strong technology partner to offer what we believe will be exciting online gaming experiences."
“This is a giant global brand for Amaya to partner with online," commented David Baazov, CEO of Amaya Gaming Group. "We are extremely pleased that Playboy has chosen Amaya to help with their online strategy for both poker and lottery. With its tremendous online audience and boasting one of the highest unaided global awareness and social media user engagements of any brand, we're confident that our collaboration with Playboy will be a recipe for success and look forward to guiding them in their online endeavors.”
- Aaron Goldstein, Gambling911.com
