Zynga Will Bring Online Gambling to the Masses, CEO Claims

Written by :

Aaron Goldstein

Published on :

26 February, 2013

Zynga CEO Mark Pincus insists that Zynga will help bring the online gambling industry to the next level. His company’s share price has seen a 15 percent jump in the past couple of days, fuelled, at least in part, by news that the state of Nevada will now allow interstate Web gambling.

From Cnet.com:

Instead of aiming for serious gamblers, Pincus said Zynga wants to introduce real-money gaming to a mass market in the same way it introduced social gaming to the general public.
"We're not the company to win the hardcore real-money gamers," he said. "But we think we are for the mass market audience."

Zynga is likely to get a further boost in its share price this week when New Jersey Governor Chris Christie is widely expected to sign a measure into law legalizing Web gambling in his state.

- Aaron Goldstein, Gambling911.com

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