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888 Holdings on Monday unveiled its new subsidiary, the All American Poker Network. It will be the first US-based online poker network following 888 obtaining a license to operate out of Nevada last week.
888 has joined forces with investment firm Avenue Capital Group. In addition to its own portfolio of brands, land-based casino Treasure Island will be among the first to offer real money Internet poker on the network.
“This is the perfect deal for 888, providing the ideal platform through which to launch our business-to-customer brands into the US market, once regulated,” said Brian Mattingley, who added that the move “completed our online strategy”.
“The agreement sees a leading US financial institution backing one of the largest gaming platform operators in the world, joining forces to tackle a potentially huge market.”
- Aaron Goldstein, Gambling911.com
