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One of the biggest keys to running any type of business is to know the numbers inside and out. Just as a sports handicapper breaks down a particular matchup to uncover an edge in the betting lines for the game, as a bookmaker you need to constantly break down your business’s numbers to turn a profit on a regular basis.
In today’s complex world of advanced technology and the instantaneous processing of information, it would be next to impossible to keep up on the numbers without the aid of state-of-the-art sports betting software at competitive pricing.
It is extremely cost prohibitive to try and stay ahead of this ever-changing curve on your own, so this is where aligning yourself with a top-flight Pay Per Head company can pay some of the biggest dividends to the successful operation of your bookmaking business. As a routine feature and benefit of the many services that a PPH company provides, utilizing performance reports to evaluate business results is made extremely easy as long as you are taking advantage of the information that is made available to you.
PPH performance reports take the guesswork out of managing your player’s accounts as well as tracking and measuring your overall results on an ongoing basis. With a few clicks on your computer, you can gain access to an instant snapshot of that day’s action as well as a month-to-date analysis of your overall business.
Master Wager Total Report
This gives you the following information for a specific date range that bookie can set.
- total at risk
- total to win
- total won, total lost
- Current balance
Detailed Summary of the Graded Wagers
This report gives agents detailed information about each wager that has been graded. The information includes:
- The Ticket Number
- The IP Address – Shows the IP Address of where the wager was made
- Date and Time of the Wager
- Bet Type
- Bet Details
- Outcome of the Bet
Wager Listings Date Range
When you first access that report, it will show you the wagers made in the last 24 hours. However, you can view any date range for that report.
To set a report date range, just choose an initial date and an end date for the report. Afterwards, simply click on the “Submit button.
Another useful tool is that agents can also export the report if they wish to have a hard copy of it in XLS form
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