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Sports fans worldwide understand how important stats are to the world of professional athletic competition. We all know that one guy who is an absolute repository of arcane and vast sports minutia. Now, combine that dedication to knowing ALL, and combine it with the best processors on the planet, and the ease of Googling information.
That could very well describe the future of sports in the era of Big Data. Roger Craig was a standout running back for the San Francisco 49ers. Recently, the football phenom penned a tremendous commentary article on the present, and future, of Big Data in big money sports enterprises.
Right out of the gate, Craig revealed that Big Data is already allowing teams to use apps and other connections with fans to determine more of what the fans want, and deliver it in bigger, better, and more profitable ways. Imagine an app that can help you find the memorabilia you want without you having to search for it, or another that can tell you which beer line or bathroom line is shortest? Now THAT would lead to better game enjoyment! Craig says, with Big Data analysis moving at its current pace, the marketability of these breakthroughs is right around the corner.
Customer service is another scenario expected to win big with Big Data. Consumers upset about a product, service, or situation could see their issue resolved faster and more customized to their particular complaint and frustration.
When the Big Data revolution in the medical field makes it into the training room, locker room, or out on the practice field, players are going to reap massive benefits. Imagine better training regimens that result in potentially fewer injuries, or in-depth ways to absolutely maximize performance on the field? Big Data scientists are working on ways to deliver all of this, and more.
Coaches are also expected to benefit. These days, the best guys in the film room are often the best on the sidelines. But, what if you could implement Big Data analysis to help you discover and apply facts and figures that were previously out of reach? Coaches will be able to quantify and categorize data that, until very recently, was not even on their radar. When that happens, expect a massive shakeup in how games are planned and coached, as well as how adjustments are made during breaks.
With all this ahead of us, Craig is definitely onto something huge. Big Data and sports could absolutely change every game like nothing ever before.
David A. Steinberg is CEO of Zeta Interactive, which has been named as one of Forbes’ most promising American companies.
