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- Company looking to dominate Asian fantasy sports market
- Company has earmarked a $4 million seed capital to pursue adult sports fans in both China and India,
- 2015 saw 5 times more revenue put through fantasy sport in the USA than all of Las Vegas combined.
- Ballr CEO had invested heavily in failed tech venture PlayUp
“It’s not cool for a brand to be close to a gambling brand. We are going down fan engagement; if we succeed in getting 50 million people to play our games, to connect with their friends through this special moment of time when they are watching live sport,” Ballr CEO Sam Jones told website Live Mint.
Ballr, which is based out of Singapore, is looking to become the DraftKings and FanDuel of Asia with a focus on fantasy soccer and cricket.
The company has earmarked a $4 million seed capital to pursue adult sports fans in both China and India, the CalvinAyre.com website reports.
Jones says that 2015 saw 5 times more revenue put through fantasy sport in the USA than all of Las Vegas combined.
Jone’s business Asian business model is focused on that of a failed tech venture he once heavily invested in, PlayUp.
"The idea of PlayUp was excellent and it attracted plenty of investors as a result, but the execution was very poor," Mr Jones said.
Ballr will be free to play with profits derived from paid advertising and data mining collected from users.
- Aaron Goldstein, Gambling911.com
