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We have delved into the world of Omaha, Nebraska bookies and it’s all about the Omaha College Football popularity, which easily overlaps into the sports betting community.
Nebraska is all about the Cornhuskers.
Entering the 2016 regular season, they were coming in at very long 150-1 odds for winning the College Football Championship.
The long odds don’t matter. Fans will watch, Nebraska residents will still gamble.
Just how big is the Cornhuskers fan base?
Nebraska has about two-thirds as many football fans in Omaha as Rutgers does in New York, even though the market is about 18 times smaller.
The Omaha market is dominated by Cornhuskers fans, covering a 71 percent share of the market. Iowa has the second largest market share at 3.7 percent. Iowa State was third with 2.8 percent.
- Mary Montgomery, Gambling911.com
