Bookies Need to Offer Super Bowl Halftime Prop Bets – Pay Per Head Customization
Pay Per Head firms like AcePerHead.com do offer hundreds of Super Bowl props including on the especially popular Halftime Show.
Super Bowl Halftime special prop bets typically include the first song an artist will be sung, what the performer will be wearing and, in the case of females such as Beyonce and Lady Gaga, will they show cleavage.
A Pay Per Head business charges a small weekly fee to bookies and agents for each customer and in return provides infrastructure, a customized website, reporting, customized lines, LIVE IN-PLAY WAGERING (something local bookies cannot offer on their own) and often times horse betting, a poker room and live dealer online casino, all of which act as loss leaders.
- Aaron Goldstein, Gambling911.com