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For online bookie agents to create successful bookmaking businesses, they must utilize the very best per head software and tools available to them.
Finding such pay per head software and tools isn’t always the easiest thing to do if you don't know where to look.
Gambling911.com offers reviews of pay per head sites that are among the most established and offer the widest variety of features.
"We were among the first websites to begin promoting this business model," commented Chris Costigan, Gambling911.com founder. "The best brands came to us first and a lot of pretenders followed. It's important for bookies and agents to understand that the PPH business where providers are concerned is extremely difficult to run in that it takes the ability to access the very best in state-of-the-art technology while building a solid reputation.
"Just as a bookmaker's business will flourish through positive word-of-mouth, so too will the actually pay per head service."
Gambling911.com endorses AcePerHead, PricePerPlayer and RealBookies currently. Other reputable brands include PayPerHead.com and IDSCA.
AcePerHead.com is renowned for its 99.9 percent up time courtesy of dedicated servers, which alone pay for the small weekly fee per player a few times over. Trust us, the server cost for running a news organization like Gambling911.com is quite high.
See below for three things that online bookies must do before researching to discover a PPH service that meets their needs. AcePerHead.com notes: "Depending on the size of your book, we can set you up in 10-20 minutes, although larger books may take a bit longer."
Decide on What Type of Book You Want to Run
What type of book do you want to run? Do you plan on catering to two to three pro players that you know? Or, do you want to service casual players? Do you want to provide bookmaking services to both casual and pro players?
Knowing and understanding your business is the first step in deciding on the type of software and tools that you want.
Some tools available through the top pay per head providers are more valuable to online bookies that cater towards pro players and vice versa.
Decide on How Big You Want to Grow
How big do you want to get? For almost any company, growth is a priority. But, for a bookmaker, increasing consistent revenue may be a priority.
If you prefer to increase your number of casual players, growth is going to occur mainly via the number of players.
If you wish to increase betting via your current players, your main growth instrument is going to come via increasing the number of bets that your current players make.
Either way, excellent software is necessary. Great pay per head software adds efficiencies to help any type of bookmaking business reach its goals.
Understand How Easy it is to Move Your Player Base
This is key in an online bookie agent’s quest to find the best per head software and tools. Research requires discussing and grilling PPH Sales Reps on what their tools provide, on why their software is the best.
As noted above, it takes as little as 10 minutes to move your player base if dissatisfied with your current PPH service.
If you're new to the world of bookmaking, all it takes is a few players to get started.
- Aaron Goldstein, Gambling911.com
