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It’s important that online bookie agents never underestimate the value of their sports bettors. Not paying attention to players can lead to disaster.
Managing player action is the best way to ensure profit.
Player Management Process
Checkout a player management process that should allow most per head agents to efficiently manage their player action.
1. Check Pro Player Activity Reports
It’s a good idea to check your most active pro player activity reports on a weekly basis. It’s important to do this because pro players aren’t always active.
When a pro player does make a bet, you can rest assured the pro player has done his or her homework.
That’s the value with pro players. They only make wagers they believe they can hit for profit. Think about how powerful that information is.
Cagey per head agents can take information like that and set schedule limit overrides, max betting limits, or use their layoff accounts just based on what some pro players wager.
2. Check Casual Player Activity Reports
Cash flow is the lifeblood of any business, not just a sportsbook business. That’s why it’s important that agents encourage action from casual players.
Agents should spot check casual player activity reports. Those players that aren’t active should be encouraged to become active.
It’s important to notate why a player isn’t active. If a player isn’t active because the player owes the online bookie agent too much money, the agent should take that as a lesson learned.
The settle alert tool was designed specifically to allow agents to collect before a pre-settle limit has been reached.
Any agents who have inactive players due to money owed, should remember to set pre-settles moving forward. Obviously, encouraging action from non-active players that owe you money isn’t cost effective.
Casual players do move their business, though. Players that have moved their business and that don’t owe you money can be won back.
The best way for pay per head agents to handle these casual players is to offer a carrot.
A carrot is a sales tool that provides an incentive for sports bettors to play with you. Carrots can also be used to keep players loyal to you.
Never underestimate the value of keeping casual players happy. Casual players know many other casual players.
If they like being your customer, they’re going to tell their friends. Word of mouth marketing is a great way for private sportsbook owners to grow their businesses.
PayPerHead offers a variety of reports and tools that allow online bookie agents to monitor and manage pros and casuals. They have the sportsbook management software and over 20 years of industry knowledge to help agents stay current - and in the black.
Join PayPerHead.com today and sign up for their Prime Package at just $10 per head. That’s their premium software, with added tools and features that keep bookies current.
Build your sportsbook empire with PayPerHead.com.
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