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Ory Weihs – Founder and CEO XL Media - says things aren’t what they used to be in the world of online gambling affiliates, but hard work and investment will still yield the same great results.
Speaking to Affiliate Insider this week, Weihs said the industry has matured.
"The days of throwing together a simple Frontpage website, a couple of banners ads and list a few links generating hundreds of FTD’s and large amounts of money are gone," he said. "Today, we have to create value either using massive informational portals or generate real value-add using media campaigns. This can only be done with a combination of strong tech, of which XLM has invested heavily in and developing our own know how & talent – again, another massive financial investment."
And today's successful online gambling affiliates can't do it alone.
“The shift in a business when it starts to gather significant momentum is one of “mentality” – it seems to just happen when the company starts to grow beyond the “one person show” into something a bit bigger. It’s the point when you realise you cannot do everything and that there are people out there better placed than you to help you drive the business forward.
“A successful entrepreneur is the one that realises this early on and brings in and, most importantly, retains key talent.”
And Weihs warns affiliates not to get to complacent and trapped in their own comfort zone. This would apply to today's crytpocurrency craze, where affiliates are once again starting to prosper.
This is the time Weihs says to "start thinking about new business units, new products or new methodologies to create more sustainable earnings. Think about challenging yourself and staying on top of our game."
There is more to this wonderful interview here so check it out
