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Fortune: Why Sports Executives Are Betting Golf Is the Next Big Gambling Sport

Written by:

Dan Shapiro

Published on:

Sep/25/2018

Tiger Woods is Back! He won the Dell Technologies Championship this past weekend and this is likely to translate into a greater interest in Golf both with fans and bettors.

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Betting on Golf will be the next big thing, say experts.

In fact, ratings for most professional sports games have been dropping. A recent Supreme Court ruling that permits sports betting nationwide could not have come at a better time.

“You’re 19 times more likely to watch an event if you’re betting on it,” George Pyne, founder and CEO of investment firm Bruin Sports Capital, said at Fortune’s Brainstorm Reinvent conference in Chicago on Monday. “So the engagement of those people that are going to be gambling is going to increase avidity.”

While soccer is the most bet upon sport worldwide (and American football attracts the most gambling in the U.S.), Pyne is looking to get fans betting on sports that have not historically attracted as many wagers—such as golf.

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