4 Ways Per Head Agents Encourage Golf Action In Your Sportsbook
The NCAA Men’s College Basketball Tournament Final Four takes place this weekend. By Monday night, the second most important betting event for both players and online bookie agents will have taken place.
For many bookie agents, the prospect of life without the Super Bowl or the NCAA Tournament is downright scary.
To temper the horror, agents must discover other revenue streams.
NBA, NHL, and MLB are all fantastic revenue streams, but those alone might not be enough to attract the wagering action that comes close to what football and college basketball attracts.
Adding a sport like golf can help per head agents reach the football/NCAA Tournament revenue generating level.
5 Ways to Encourage Golf Betting Action
Check out five ways agents promote one of the unsung revenue streams available to you in your online sportsbook—golf betting.
Ensure your sportsbook software allows you to customize your sportsbook the way you want. That includes offering an array of sports betting opportunities that keep your bettors happy, and your wallet full.
1. Think Superstars
Tiger Woods is the Michael Jordan of his sport.
When sports fans came out with their top athletes of the last century lists, Tiger showed up at number two behind only Air Jordan.
Although Tiger started his career over 20 years ago, he’s still playing well. Name drop players like Tiger Woods, Rory McIlroy, and Dustin Johnson.
Most sports bettors, even if they dislike golf, know who those players are. Use that to your advantage.
2. Use PGA Major Tournaments to educate players on golf betting
The four “major” PGA Tournaments: The Masters, The Open Championship, the PGA Championship, and the U.S. Open Championship, are the most talked about golf tournaments of the year.
They’re spread out across the spring and summer with The Masters Tournament taking place in early to mid-April and The Open Championship taking place in mid to late July.
The 2019 Masters Tournament takes place next week from April 11 through April 14. Bookie agents can start promoting that major golf tournament today!
3. Talk up golf betting odds
Pro players use systems to make their wagers. That’s why squeezing more action out of pro players is close to impossible.
Casual players like to invest as little as possible in order to make as much as possible. Casual players will jump on favorites, but they’d much prefer to jump on a high-priced “favorite” than a favorite offering low odds.
The favorite to win The Masters Tournament next week is Rory McIlroy at +750. That’s 7.5 to 1 odds on the “favorite” to win.
Casual players most definitely have at least $10 dollars to wager on a favorite at +750 odds. It just takes some per head agent promotion and education.
4. Discuss golf betting choices
When players wager against the spread, they’ve got two choices. They can choose one team to cover or the other team to cover.
They can’t wager on a third team to cover in an against the spread wagering sport.
Not true in sports like golf. Betting choices are the name of the game! Vegas sportsbooks are offering one-hundred different betting options on the Masters Tournament.
You shouldn’t do that. You should cut the list down to around 30. Still, 30 different betting choices is plenty good enough for casual players.
If you do discuss betting choices, make sure to set max betting limits on all golf betting options. Rory’s the favorite to win the Masters, but he’s still a +750 favorite, which means the payout for every $100 wagered is a cool $850.
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Keep in mind that as a PayPerHead agent you not only have access to a top per head sportsbook, but you also have access to a top online racebook. The Kentucky Derby is just around the corner, meaning it’s Triple Crown Season!
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