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While most online gambling affiliates and operators appear to have walked away unscathed, some 4% of websites suffered a massive loss in Google rankings last week certain to have given a few webmasters heartburn.....or something worse.
The rank losses were courtesy of what Google confirmed was a "deindexing bug".
The search engine has confirmed the issue was resolved as of this past weekend.
On Thursday, April 4, thousands of websites dropped from the Google rankings.
From SearchEngineLand:
Moz said it believes about 4% of the Google index was impacted, according to Moz Marketing Scientist Pete Meyers, who published the data Thursday. However, Moz was able to only look at 23,237 stable URLs in its data set. That’s just a minuscule fraction of an index that encompasses trillions of URLs, so isn’t necessarily an indication of the impact across the entire index.
“I’d like more, certainly, but the pattern seems consistent even as we slice and dice the data, which helps. I feel comfortable that this is a set we know well, historically. Happy to share methodology details for anyone who wants to try and replicate,” Meyers said.
MozCast shows a significant dropoff of URLs from search during the period Thursday April 4 through Sunday April 7.
It was not immediately clear what caused the bug.
- Aaron Goldstein, Gambling911.com
