Endorsed by Gambling911

Mirror Online Gambling Ad Pulled by ASA

Written by:

Jagajeet Chiba

Published on:

May/06/2019

The Advertising Standards Authority (ASA) of the United Kingdom has pulled down a Monopoly-themed gambling ad it says violates terms by targeting youth.

START YOUR OWN SPORTSBOOK - 6 WEEK FREE TRIAL

In this case, the Mirror Online casino is the perpetrator.

According to ASA, the Monopoly-inspired ad featuring Rich Uncle Pennybags breached the regulatory’s code of conduct.

Underage gambling has become a serious problem in the UK with an increase last year of 55,00 for those aged 11-16.

Gambling firms have long been in the crosshairs of the ASA with one of its more popular foils being Dublin-based Paddy Power

Paddy Power’s Oscar Pistorius murder trial 'Money Off If He Walks' ad in 2014 drew multiple complains.

That campaign sought to capitalize on the Academy Awards with a caption that read “It’s Oscar Time” and featuring Pistorius as an Oscar statuette. The advert also posed the question “Will He Walk?”, again, a not-so-subtle reference to Pistorius’ paralysis.

Advertisements depicting "reckless behaviour" and glamorizing gambling have also been targeted in the past.

The ASA also stopped ads that featured the directive "Bet Now".

- Jagajeet Chiba, Gambling911.com

Gambling News

How Casinocapo.co.nz Vets New Zealand Online Casinos for Player Safety

There’s something curious about how embedded gambling is in everyday life for so many adults in New Zealand almost nine out of ten will have a go at it at some stage, at least according to the Ministry of Health

2025 World Series Payout Odds, Futures: Series Exact Outcome

Right before the MLB season started, the odds of a Los Angeles Dodgers-Toronto Blue Jays World Series were 64/1.

Diddy Won't Receive Pardon, White House Claims, TMZ Stands By Story

TMZ.com reported that recording artist P. Diddy was set to receive a pardon from US President Donald Trump. The Trump administration would later deny a pardon would be issued.

The Eternal Debate: Who Is the Greatest of All Time?

There is no topic discussed more than the famous debate over who the GOAT (Greatest of All Time) is in their sport. It is a rhetorical question filled with countless variables—many times, the candidates did not even play against each other.

RTP Myths and Maths: Why Slot Payouts Are Confusing UK Players

Return-to-Player is usually shown as a single percentage, its purpose being to show how much a slot or casino game pays back over time. The reality is more complex; the number comes from controlled modelling, regulatory limits, and the version an operator decides to run.