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Bookmakers and agents looking to utilize a Pay Per Head service will be provided with their own customized website, providing the look and feel of their own business.
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Customized bookie software includes everything from offering differing odds, additional or reduced sports leagues and the ability to provide all the fixins such as a live dealer casino, in-play betting and a horse racing platform.
Eliminate/Add Leagues
You may cater to a particular community that loves cricket or soccer, so it is important to add these leagues to ensure you stay competitive.
Likewise, some bookies just want to stay with the basics (i.e. football, basketball, baseball, hockey).
There are Pay Per Head companies that do charge a slightly higher fee to offer the additional worldwide leagues.
Customized Odds
New York area bookmakers, as an example, will require odds that are slightly varied from those across the board at other books for teams like the Yankees. If you're going to keep losing because all your players are betting the Yankees every day, you might as well offer them at a much higher price. Once again, there could be an increased fee based on your specific demands.
These Additional Customized Bookie Tools Are Available at Many Top Pay Per Head Sites
Agent Payment System - (new feature) - Allows for quicker online collections and payouts
Real Time Betting Alerts - (new feature) - Allow per head agents to know when players make large wagers.
Mass Editing Tool – A bookie can make mass edits for all their players at once. This saves time, which saves money.
Schedule Override Tool - Allows the agent to set circle limits on a schedule for a sport, period or profile. Ex. A $200 limit for all Basketball Games for 30 minutes, a day, week, month or year.
Settle Alert - Allows the agent to create a pre-settle to know when he or she needs to collect or pay a player before the actual settle limit is reached.
Hold Percentage - Provides breakdown by Sport, League, Period and Bet Type of activity by agent or player of Bet Count, Volume, Win, Loss, Hold %, Average Bet Amount. Ability to run two data subsets of the same report and compare them.
- Aaron Goldstein, Gambling911.com
