How Difficult is it to Start My Own Sportsbook Online?

Starting your own sportsbook online is as easy as 1-2-3, and you only need to have a handful of players to kick things off.

Today’s bookies, wannabe bookies and agents all have access to something they didn’t have just a few years ago that makes starting a sportsbook simple.  This includes expert lines makers, live in-play betting, daily reports, sharp gambler monitoring and even 24/7 customer service.

Individuals are simply required to pay a small fee per active customer per week.  This is a far cry from the excessive amount of money each player would cost in overhead if you were to run all aspects of a bookie business yourself (i.e. wire rooms, call centers, bet taking, server management, security, etc..).

Once you have set up a customized website using your own domain name and all the great support functions provided by an established Pay Per Head like RealBookies, then it’s all about advertising and so much of this is by way of word-of-mouth.

The best thing you can do to expand your client list is continue to treat the customers you already have with respect, courtesy, and professionalism-and to always pay in full, on time, and in cash, RealBookies.com advises. 

In addition to word-of-mouth, head to the racetrack, especially during major races such as the Kentucky Derby or Breeders Cup.  Everybody there will be betting and those who bet horses love casino gambling, hence the LIVE DEALER CASINO attraction, as well as wagering on other sports.  Have you ever met someone who bets horses who doesn’t follow other sports?  Probably not.

Visit pool halls regularly and make friends.  Join golf or business clubs.  Hang out at sports bars.

You do need to have some type of money in the bank, especially if encountering some bad game results your first few months in operation.  If you have 10 to 20 players to start and they bet $500 to $1,000 a game you should have at least a 10k bankroll.  This is a good rule of thumb to keep in mind.

- Aaron Goldstein, Gambling911.com