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Through a partnership with the Carousel Group, Maxim Magazine will soon be launching its own tailor-made native iOS and Android sports betting apps available in designated US states and other regions of the world.
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MaximBet seeks to leverage Maxim’s integrated network of print, digital, social and experiential platforms to engage the loyal Maxim community and sports bettors alike.
“Maxim has established itself as a preeminent lifestyle brand over the last 25 years, and with Carousel’s strong experience in the online betting space, together we will be able to establish a powerful new gambling brand,” said Daniel Graetzer, CEO of Carousel Group.
“Our mutual objective to provide premiere entertainment and VIP experiences to the same customer demographic makes Maxim the perfect partner for Carousel and we can’t wait to launch MaximBet later this year for fans.”
“We are always looking to provide the Maxim audience with new, rich and engaging experiences, and are incredibly excited to be entering the sports betting and iGaming space with our partners, Carousel Group,” said Maxim SVP Susan Kilkenny.
In conjunction with its strategic partnership with Maxim, Carousel Group also announced the closing of its Series A investment round with $50M funding from xSigma Entertainment Limited, a wholly owned subsidiary of Nasdaq listed ZKIN International Group.
The stock price of ZK International Group Co Ltd (NASDAQ: ZKIN) increased by over 3% pre-market Monday on the news.
The Carousel Group has secured market access deals in New Jersey, Colorado, Indiana, and Iowa.
- Aaron Goldstein, Gambling911.com
