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Having failed in its attempt to set up land-based betting shops in Italy, the United Kingdom's biggest bookmaker will try once more by marketing its online poker and casino platform to the country.
The company will offer Texas Hold ‘em tournaments to Italian players, in compliance with Italy's gaming regulations.
Chris Bell, chief executive of Ladbrokes, had this to say about the move into Italy: "We are committed to expanding the international reach of our online business and Italy is an excellent regulated market opportunity.
"We hope that further positive changes in regulations in Italy will allow us to further expand our product range by launching cash games in poker, as well as bingo and casino gaming later this year."
Ladbrokes is also looking to win a national online gambling license in Spain.
Jagajeet Chiba, Gambling911.com
