You Need a Good Customer Service Dept for Your Pay Per Head
Morgan Stanley discovered in a 2018 UK gambling market study that more bookies are losing customers. About half of active gamblers stated that they would close their accounts in six months.
Attracting new punters is tricky to some sportsbooks due to strict gambling regulations. The following are six reasons why you need exceptional betting customer service.
1. Customer Service Builds Your Brand
Trained customer representatives play a key role in a business's growth. They know how to deal with angry and happy clients. Your customer support can build your brand.
The representatives should be professional throughout and be willing to help all clients without discrimination. Statistics state that 73 percent of clients like brands that have good customer service (CS).
It is wise not to hire inexperienced customer representatives or people who are passionate about helping others. Even so, you can recruit and train the representatives to meet your quality standards.
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2. CS Is an Information Center
Many clients get information from a company's customer service. It offers different forms of clarification and help to punters. Most modern online casinos provide lucrative bonuses and promotions.
The customer service's role is to offer information about different bonuses and promos on your website. They inform clients about the different available withdrawal and deposit methods including bank transfer and mobile money. Confirm whether a casino has customer service before you start gambling.
3. It Helps Gamblers Select Safe Betting Sites
Everyone wants to feel safe as they play. Sites with customer service that are available 24/7 are more reliable than those whose customer support you can only contact within a given timeframe.
Websites such as Buzzfeed often publish reviews of the best online casinos. Today, many casinos dupe amateurs when they win huge payouts. Therefore, it is important to look out for indications that a casino's security system is weak such as negative reviews made after fraudsters hacked clients' accounts.
4. Customer Service Handles Players' Complaints
At times,betting customer service complains when sportsbook delays settling won bets, processing payouts, or experiences a system breakdown during major sports events. Online betting rules are easy to follow and it is entertaining.
Still, punters can struggle following some terms and they up to call customer service. They lay complaints about the challenges they are facing when they attempt to play particular games.
It is the customer representatives' role to explain to gamblers why there is a system breakdown or delay in processing withdrawal requests and offer possible solutions. This assures clients that their data and money are safe and they can make withdrawals once normalcy returns.
Companies need to have toll-free numbers to offer quality customer service, according to The New York Times. They should display it on their homepage for easy access.
5. It Guides Online Players
A large number of online casino games available confuses many beginners. Some of them don't know the rules and playing strategies of different games.
So, the representatives need to understand basic betting principles and popular games like blackjack, baccarat, cards, bingo, and poker. It is important to start offering a few betting options and increase them as your clientele broadens.
6. Customer Service Aids Pundits When they Need Game Reviews
Some players read game reviews from different per head sites before they choose a certain title. Publish several reviews on your site and instruct the customer representatives to guide clients to where the reviews are. It shows that your bookie is safe and has experience in gaming.
All businesses need to provide good customer service to retain existing clients and attract new ones. Sometimes, clients need clarification on various betting features like delayed withdrawals. So, your customer support should be available 24/7.
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