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Super Bowl 56 will finally mark the day that cryptocurrencies like Bitcoin become widely embraced by the mainstream.
Crypto.com, a digital currency exchange, will be advertising during the big game. Our friends at BetUS are offering plenty of Super Bowl 2022 commercial props including whether the Crypto.com commercial plays before the FTX commercial (Crypto.com is the -200 favorite).
BetUS believes that the Super Bowl tie-in could help boost the price of Bitcoin.
They are offering a prop bet on whether the price goes of BTC goes up during the game with the YES favored at -140.
It's not just Crypto.com taking over the airwaves.
As noted, FTX will be airing a commercial as will another digital currency exchange, Coinbase.
And the Super Bowl itself is taking place at SoFi Stadium, the point-of-sale systems owned by Square, whose parent company renamed itself Block to emphasize its embrace of Bitcoin.
Ahead of the big game Sunday morning, the price of BTC was at $42,620, up 1 percent.
It's interesting to note that a large chunk of the betting firms taking bets on this year's Super Bowl rely heavily on Bitcoin.
- Aaron Goldstein, Gambling911.com
