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(Bloomberg) -- Melco Crown Entertainment Ltd. is seeking to regain market share as gambling in Macau returns to "double digit" growth for the first time since the global recession started, the Sydney Morning Herald reported.
Melco Crown, in fourth place with 12.5 percent of the market, may offer discounts and commissions to return its market share to the 2008 peak of 19 percent, the Herald said, citing analysts and Macau gambling data. Stanley Ho's SJM Holdings Ltd. has the largest market share, at 30 percent, followed by Sands China Ltd. and Wynn Macau Ltd., the newspaper said.
Melco Crown's City of Dreams casino is giving away prizes to lure visitors during the Chinese New Year period next month, the Herald said.
Anthony Klok, a spokesman for Melbourne-based Crown Ltd., didn't immediately return a phone call seeking comment.
