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The Bet-At-Home fiasco continues for affiliates who once thrived with this program.
Michael Murphy of Murphy Marketing is watching with dismay as the online casino group underwent a migration of its existing propriety sportsbook platform to EveryMatrix's OddsMatrix platform. Planned outsourcing was resulting in more staffing cuts as well.
"Company with two dashes in it's domain name with a outdated theme continues it's death kneel. As an affiliate though, had great player value here for a number of years, especially nordic countries," Murphy tweeted late Thursday.
Earlier this month, Gambling911.com reported on how Bet-At-Home was in the process of shutting down its once lucrative affiliate program.
They sent out this abrupt message back on July 7:
The abrupt message from bet-at-home reads:
"Our industry is changing constantly. Due to strategic decisions, we are interrupting our affiliate programme in Great Britain! Please remove all affiliate links and banners on advertising materials for Great Britain as soon as possible! We would like to thank you for your cooperation and understanding. We will of course keep our partners up-to-date on all market specific developments."
- Aaron Goldstein, Gambling911.com
