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Affiliate Insider released a series of tips on how to get the most out of your influencer marketing campaigns, courtesy of Instagram.
The focus is on use of multiple channels, providing influencers enough space to create, in-person connections and trust.
Picking a creator whose goals and values line up with your own is essential to creating an authentic and relatable partnership. This will help to facilitate a strong and authentic connection between the creator and their audiences which will filter through into your marketing efforts.
And it's not all about user count, as tempting as it might be to inflate those numbers.
It is actually much more effective to take a look at creator analytics and opt for an influencer that has an audience matched to your target market with a high follower engagement and response rate.
Instagram also released its new pin feature, which allows you to pin posts to the top of your Instagram feed.
Affiliate partnerships are becoming steadily more valuable every day and especially in the digital age where short-form video content is increasingly popular, looking into an affiliate marketing partnership might be the best thing you can do for your marketing strategy.
Tencent Makes Offer to Buy Majority Stake in Ubisoft
Tencent Holdings Ltd (0700.HK) plans to raise its stake in French video game group Ubisoft Entertainment SA (UBIP.PA), the maker of the blockbuster "Assassin's Creed" video game franchise, as the Chinese gaming giant pivots to the global gaming market, four sources with direct knowledge of the matter told Reuters.
China's largest social network and gaming firm currently owns a 5% share in Ubisoft and has expressed interest in boosting that share.
The request was made this past Thursday with Ubisoft shares closing up 11% by day's end, after having risen as much as 21% earlier after the Reuters report in their biggest daily rise since 2004.
- Aaron Goldstein, Gambling911.com
