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The US sportsbook gross hold percentage during the month of July was 9.8%. This represented one of the best months since sports betting became legalized in May of 2018. At that time the hold percentage was in the neighborhood of 7%.
Pay Per Head PowerPayPerHead.com, a Gambling911.com sponsor, reported a 12.47% hold for the period August 15-21.
They had a 13.3% hold rate the previous week and 9.21% the week before that.
A hold percentage hovering around 10% is a good goal to shoot for while anything over 10% indicates an extremely profitable player package.
Eyebrows were raised in early January 2021 when Barstool Sports reported an unprecedented 20% hold percentage in the state of Pennsylvania. Unusual success in taking customers' money in December might have been driven by a bad month for VIPs and parlays, parent company Penn National would later claim. Statewide the hold percentage came in around 8.3% that month.
With most states in for July... safe to say it was a bounce back month for the books as suggested by aggregate hold % thus far.... pic.twitter.com/wN9tp0hNuC
— Alfonso Straffon (@astraffon) August 24, 2022
- Gilbert Horowitz, Gambling911.com
