Bookies Are 'Shaking in Their Boots' Over New Sports Betting Predictive Model Rithmm

A new sports betting predictive model introduced by some folks originally behind DraftKings is said to have bookies terrified.

Rithmm employs AI courtesy of the majority female-founded Boston-based MIT-originated startup.  The AI model is said to utilize customized personal information algorithms in order to analyze betting strategies.

The new site claims:

“Rithmm delivers an edge for users by accessing to the same sophisticated modeling and analytics tools that the pros use. This dynamic app is going to be a game changer that will uplevel the skills and success of sports bettors.”

Furthermore, the Rithmm app (now available via Google Play) allows users to instantaneously build a custom analytical model backed by AI and based on their instincts. The tool’s personal models then provide an analysis for every game, complete with the recommended pick, predicted score, win probability, and edge (or expected value) on market odds.  Essentially it's better than our good friend sports handicapper Tony George.

It simplifies complex modeling and the betting skillset barrier has been removed, which makes it fast, easy, and available to any level of bettor.

"As the US sports betting market matures, access to advanced analytics is increasingly critical to bettors of all experience levels,” said Peter Blacklow, Managing Director at Boston Seed. "We believe Rithmm is changing the industry by creating analytics tools that are even more powerful and customizable for consumers. Teaching them how to personalize their betting decisions is the key to making smarter betting decisions, and Rithmm is the first company to do this."

Rithmm is out just in time for March Madness so that everyone can hit that perfect bracket (NOT!)

“Rithmm has the potential to disrupt the industry because it crafts and customizes users’ own algorithm in order to make more informed bets,” Lanham said. “It is a smarter, more powerful sports betting tool than anything else available in the market and we are thrilled to unveil it ahead of the NCAA basketball March Madness tournament.”

- Nagesh Rath, Gambling911.com