10 Ways a Bookie Can Market and Expand His or Her Player Base

Some bookies may feel comfortable dealing with a few friends and family members, but in order to make the big bucks, it is important to expand one's player base.

Our friends at PricePerPlayer dismiss the idea of "build it and they will come".

"Conventional marketing wisdom says that if you people know about your services, the customer will come. While it is easy to say, the truth is that it is much harder to do as every sportsbook out there want the same thing. Especially since today, sportsbook advertising strategies now cover a diverse range of approaches and methods to get a customers’ attention. Needless to say, traditional methods like TV, radio and print advertising just does not cut it anymore."

There are both traditional means of marketing and proven ways to market.

5 Proven Methods for Sportsbook Advertising on the Internet

Create Local Listings for your Services – While third-party platforms, like Yelp, Bing, and the Better Business Bureau are efficient, they are not the best when it comes to sports betting platforms. Let's face it, you as a bookie may want to remain low-key and your clients need to be more targeted. Therefore, it is best to use different listing that specialize in sports and gambling on a local level.  Know Your Customers (KYC) is critical as a bookie or agent.

Prioritize Social Media – Although social media can seem daunting, it plays a crucial role in effective advertising for contemporary businesses. Engaging with your target audience through platforms such as Facebook, Instagram, TikTok, or X (previously known as Twitter) enables you to disseminate content, respond to inquiries, and draw in new customers.

Make Use of Influencers – Numerous companies opt to engage social media influencers to enhance their sportsbook advertising strategies. Local accounts with substantial followings frequently show a willingness to collaborate with businesses for promotional activities or giveaways. Of course, you could also decide to become a bookie influencer instead.

Just look at the one of the top stories on Gambling911.com over this past weekend as DraftKings sports influencer, "The Walking Bets Girl" Taylor Mathis has dominated the headlines.....granted, for all the wrong reasons.

Start a Sports Betting Blog – Publishing and distributing content that delivers value to your audience serves as an effective method of passive advertising. There are several ways to do it but a blog is by far the most effective method.  Consider developing posts that provide insights, entertainment, testimonials, and useful resources.  PricePerPlayer features its own customized blog here.

Share Interactive Sportsbook Content – Improving the consumer experience via interactive content serves as an effective method of subtle advertising. Consumers who engage with e-books, quizzes, or infographics find these interactions enjoyable and are more likely to recall the brand that offers such content.

5 More Traditional Advertising Methods

Host a Gambling Seminar or Workshop – One alternative method to promote your bookie business is by imparting knowledge directly through a webinar or a workshop. Organizing an online or face-to-face event that allows participants to pose questions, acquire information, or develop a new skill. Thus, it serves as a highly effective means of personalizing your advertising efforts.

Get Reviews about your Sportsbook – Positive feedback from genuine customers contributes significantly to establishing credibility and driving momentum for your business. Just make sure to showcase these reviews on your website and sportsbook advertising material.  TrustPilot is among the more reliable review sites while Reddit is extremely popular as well.

Getting Back to the Basics – Advertising has evolved significantly over the years; however, numerous traditional methods still hold considerable value. Although business cards, print advertisements in magazines or newspapers, and direct mail may appear outdated, they remain a viable investment for certain brands aiming to connect with specific target audiences.

Reward Loyalty – Customers appreciate recognition their loyalty to a brand. In turn, it serves as a powerful method for advertising your bookie business. Providing gestures of appreciation, such as discount codes and complimentary bets for your loyal players.

Support the Local Community – Engaging with the local community is an excellent strategy for small sportsbooks to enhance their visibility. Participating in events, providing sponsorships, making in-kind donations, or volunteering.

Open an Online Sportsbook with PricePerPlayer.com for $5 or Less Per Player