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Link building is a massive industry in and of itself. It's used across various sectors. Nowhere is it more popular perhaps than gambling.
Big and small companies alike use these link building ventures to create premium content that is sold to high authority websites on the internet. Said companies will have their link appear somewhere within the article, typically not in the form of a promotion. The theory here is, the more links appearing on more quality sites, the better the search ranking.
The concept seems to be as utilized today as affiliate marketing.
For whatever the reason, link building enterprises based out of India, seem to dominate the market....and not in a good way.
We've had publishers tell us they receive upwards of 20 emails per week from Indian-based employees, many of which do not mention the company they represent. Some claim to work independently as "resellers".
A good percentage of these emails land in folks spam folders, where they rightfully belong. If you didn't know any better, you'd think most were written by the same person using various aliases.
The typical email will start off "Hi Dear", which no normal person writes when emailing.
Most emails read something like this:
"I want to buy a guest post on your site =https://www.XXXXX.com
"Tell me the price of do follow link casino, CBD, Normal post."
For whatever reason these folks seem to think that casinos and CBD are somehow linked industries. They're not.
Once the publisher explains how much it will cost for an article placement - usually in the range of $200 to $300 - the individual will come back with the same canned response that their budget is low and they can only offer $40. Upon explaining the prices are firm, they come back with $60. This is a routine that gets very old after a while.
More recently, there is a new game that's being played.
Websites are being approached by these individuals, all of whom are based out of India, provided with the article to publish without any prior agreement on price. The articles are of decent quality, which comes as a bit of a surprise as you know the old adage "you get what you pay for". A $40 article is likely to be garbage.
After being advised of the price that will be charged, the individual comes back with - you guessed it - they can pay $45.
The twist here is that they urgently need the article published so, once you clarify your price again, they accept it.
Here's where it gets ugly. After publication and billing, you don't hear from them again.
This is a real stain on India's reputation in this space and we're not sure its confined only to the gambling sector. What we do know is that folks in the gambling space have taken notice and the whole "Dear" email makes for some good industry joshing.
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