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Playtech is one of the biggest online casino software providers in the biz and a publicly traded company that has enjoyed a great deal of success over the years, but in the online casino and gambling affiliate community, their reputation does not appear to be as solid.
That's because - like Microgaming - Playtech has managed to take on an alleged "rogue" licensee that refuses or is incapable of paying its online casino affiliates. Make no mistake about it: First come the affiliates, then come the actually playing customers. That's the soon-to-be-stiff-joints MO time and time again throughout the history of online gambling.
In this case, it's the Red Hot Revenue affiliate program, accused of stiffing online casino affiliates for over a year now. This program incorporates a number of online casinos including Giant Vegas, Nuts Poker, Sierra Star and Royal Dice. All are still based on the Playtech platform.
One individual affected by the crisis wrote on the Casino Affiliate Programs (CAP) boards:
"I have been in dialogue with the complaints officer, Sarah Wray, at Playtech for approx. half a year now. She has informed me that they are in contact with their licensee, and that they were applying pressure on them.
"However, the dialogue has now shown not to be fruitful, and Playtech has informed me that they have no power over their licensee. Thus they are accepting that their licensee are continuing to operate their casinos and the affiliate program, but without the intention of paying affiliates. I think it is unacceptable that a software provider can let this happen and just say that they have no power over their licensee. The software provider is the only one who has the power to pull the plug when something like this happens."
Another member of CAP expressed concern over the situation.
"I am a little surprised about the bad feedback I have received about Playtech in general as a software provider," this member said. "I think I will outfase Playtech casinos and stay away from these in the future."
Not good for Playtech.
Gambling911.com regularly monitors the online casino and gambling affiliate sector and will be appearing in Prague at the Super Affiliate Show later next month.
Christopher Costigan, Gambling911.com Publisher
