PrizePicks Launches Prediction Market

Written by :

Aaron Goldstein

Published on :

27 January, 2026

PrizePicks and Kalshi seen on a laptop with various merchandise items

PrizePicks has joined forces with Kalshi to launch its own prediction market betting platform in states across the US, including California. The two companies entered into a multi-year partnership deal.

The prediction market will be operated through PrizePicks subsidiary Performance Predictions II, LLC, a federally-approved Futures Commission Merchant.

Expanding into prediction markets delivers on what our customers want, innovative products with more ways to play,” said Mike Ybarra, CEO of PrizePicks. “Together with Kalshi, we will welcome new customers across many states to the PrizePicks experience, and we couldn’t be more excited about the opportunity ahead in this fast-growing space.”

Customers on PrizePicks are now able to make predictions on outcomes across sports, entertainment, and pop culture directly within the PrizePicks app through Kalshi’s extensive library of event contracts.

“As of today, people will be able to access Kalshi’s prediction markets within the PrizePicks app,” said Tarek Mansour, co-founder and CEO of Kalshi. “This is a game-changing moment, and we’re excited to be the first to fuel and supercharge the PrizePicks fan experience.”

On January 16, 2026, international lottery operator Allwyn completed its acquisition of a 62.3% majority stake in
PrizePicks for approximately $1.533 billion.

Team Picks

Team Picks introduces a new way to predict, giving customers the ability to pick the winner of a game, fight, match and more. For the first time on PrizePicks, customers can experience the excitement of predicting team outcomes, from individual matchups to season-long futures like win totals, playoff chances and championship winners.

‍Culture Picks

For the first time, PrizePicks is expanding beyond the world of sports, allowing customers to predict the outcomes of the biggest cultural events and pop culture storylines. Culture Picks brings music, movies, politics and more to the PrizePicks app, from who will win Best Picture or Album of the Year to the outcome of the next election. It’s all on the board with Culture Picks on PrizePicks.