Pay Per Head (PPH) for the Kentucky Derby

Written by :

Don Shapiro

Published on :

1 May, 2026

For bookies and agents alike, perhaps the realization has become clear that your Pay Per Head service is not all that it is cracked up to be.

Did you set up a plan with a PPH bookie solution because of its affordability only to find out the old adage, "you get what you pay for".

A number of these services do not offer a full service race book platform.

We are thrilled to announce that our friends at AcePerHead.com offer everything that a PPH platform should feature when it comes to horse betting, especially ahead of the Kentucky Derby.

Why Bookies Need to Offer a Race Book

Surveys show that horse racing is consistently listed among the sports people bet on, alongside football, basketball, soccer, and baseball.

No other site can call this like Gambling911.com can as we've been around since the internet Stone Age, 1999. Year after year, the Kentucky Derby ranks either first in terms of single-day event traffic, often beating out the Super Bowl, or a very clear second place.

The Preakness Stakes typically ranks among the top five events in terms of converting traffic to signups.

Then there are global races scheduled throughout the year that attract gamblers weekly.

Features of the Race Book

AcePerHead.com has a fully inclusive book, that also gives agents the option to offer their players access to bet in the Racebook, which has over a 150 horse tracks around the world. The feeds and odds for each race come directly from the tracks, and there is absolutely no extra charge to enable this extra feature.

Note that 60% of horse racing bets are placed via mobile devices. That's why it's important that you use a 100% mobile-compatible pay per head (PPH) platform to set up your Racebook.

Ace Per Head offers racing-specific sportsbook technologies to make this possible. Because the platform is pay per head (also known as 'price per player'), you only have to pay a small fee of about $10 for each person actively betting with you. This eliminates the need for a flat fee that may not be worth it during the off-season.

PPH platforms keep your race-betting sportsbook scalable, flexible, and consistently lucrative. The service is also fully-managed so you don't need to perform your own updates, upgrades, or even initial web design. Expert site developers take on this task to ensure that you can focus your energy on communicating with bettors and signing on new players.

A few other features as your customers will most certainly want to bet other sports and even dabble with casino play: