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• FIFA World Cup Betting Continues
• Bookmaker.ag Transitioning Towards a Recreational Business Model
• Get Ready for Wimbledon Following Record French Open Traffic at Gambling911.com 

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World Cup

Latest Odds to Win the 2026 FIFA World Cup

Friday June 26, 2026 (9:26 am EDT)

We have six matches being played Friday as the group stage is set to wind down on Saturday.  Let's take a look at the latest odds to win this year's World Cup. 

France
+400
Spain
+500
Argentina
+600
England
+700
Portugal
+1000
Brazil
+1100
Netherlands
+1300
Germany
+1300
Norway
+3000
USA
+3000
Morocco
+3500
Mexico
+4500
Colombia
+4500
Japan
+5000
Belgium
+5500
Switzerland
+7000
Croatia
+10000
Ecuador
+10000
Canada
+15000
Senegal
+15000
Uruguay
+15000
Austria
+15000
Sweden
+17500
Ivory Coast
+17500
Australia
+22500
Egypt
+30000
Paraguay
+35000
Ghana
+40000
Algeria
+40000
South Korea
+60000
Iran
+100000
Bosnia & Herzegovina
+150000
Cape Verde
+250000
Uzbekistan
+250000
Scotland
+250000
Saudi Arabia
+250000
Iraq
+250000
DR Congo
+250000
South Africa
+250000
New Zealand
+250000

Wimbledon

Serena Williams Returns to Wimbledon

Friday June 26, 2026 (9:26 am EDT)

Serena Williams is returning to the court this season, courtesy of a Wimbledon wildcard exemption.  One can only imagine the draw this will be for bettors.  BetOnline.ag inserted Williams as a 40/1 darkhorse to take home another Wimbledon title. Those are the 16th-best odds on the board.  “Williams’ true odds to win this tournament are really around 100/1,” BetOnine Sportsbook Manager Adam Burns said. “We can get away with slashing that number around half because we know people aregoing to blindly back the name and story.”  They’ve also put up a fun prop based around Williams’ playing weight. Here it is: What will be Serena Williams’ playing weight at Wimbledon?  Over/Under      160 pounds

Gambling News

Report: Bookmaker.ag Continues Transitioning Towards More Recreational Betting Model

Friday June 26, 2026 (9:06 am EDT)

As previously reported by Gambling911.com, long established Bookmaker.ag is looking to run a tighter ship by transitioning into a more recreational model.  A number of long time sharp sports bettors have confirmed they are no longer able to access certain niche betting markets.  This coincides with Bookmaker.ag merging with BetDSI.  Gambling911.com will be presenting its Bookmaker.ag Review for July 2026 shortly.  The term "bookmaker", for which Bookmaker.ag reigns supreme atop Google, receives approximately 2,000–4,000 U.S. Google searches per month.  That's nowhere near terms such as "Sportsbook", "Sports Betting" or "Online Casinos", but it is still lucrative nonetheless.   Global search volume, however, is a different story entirely.  Here we are talking roughly 80,000–150,000 per month, driven primarily by the UK, Ireland, Australia, South Africa, and other English-speaking betting markets.  Even a modest ability to capitalize on this search volume would explain why the company is leaning in on recreational bettors more than ever before.  Some have even quipped that the BetDSI-Bookmaker deal is more along the lines of a reverse merger.  Think in terms of US Airways taking over American Airlines, keeping the American Airlines name but being managed by US Airways management.  The latter was viewed as a less premium brand, but in reality US Airways was the more profitable in the end and the more dominant player in that merger.  While we're not buying this concept as it applies to the BetDSI-Bookmaker deal, it's not entirely far fetched to think that BetDSI management might have some degree of influence here.  Bookmaker was full of old schoolers and it is survival of the fittest in the new environment. The need to adapt has never been greater. 

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Thursday June 25, 2026 (3:52 pm EDT)

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NBA 

Minnesota Acquires LaMelo Ball and Timberwolves Championship Odds Just Got Worse?

Thursday June 25, 2026 (3:09 pm EDT)

The Charlotte Hornets are trading star guard LaMelo Ball and Josh Green to the Minnesota Timberwolves for Naz Reid and a series of draft picks, sources told ESPN's Shams Charania on Thursday with oddsmakers at BetOnline moving the T-Wolves championship odds from 25-1 to 28-1, or in the wrong direction. 

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• Chris Costigan, Gambling911.com Publisher