World Cup Bookie Solution: PPH Betting Markets for Norway vs. France

Though it may appear as if favorites are winning at an overwhelming rate this FIFA World Cup, the reality is something entirely different. 

Through the completed group-stage matches prior to the Friday June 26 final fixtures, betting favorites have won approximately 39 of the 66 completed matches, for a win rate of around 59%. Draws and upsets have accounted for the remaining 27 matches.

Full service soccer betting software Pay Per Head companies offer a full menu of goalscorer and similar player and game prop bets that help boost profit margins even further. 

With the Norway-France match on June 26, France is only a modest -160 favorite.  Bookmakers will most certainly be rooting for Norway here.  $6 million has been traded on Polymarket as of Friday morning for this match alone with France seeing 60% of the backing.  Savvy sportsbook operators will push all those available betting markets.

But with this match, it's frankly going to be tough making a profit even with a heavy emphasis on goalscorer markets.  Kylan Mbappé scored in both France games so far; Erling Haaland has also scored twice in each of Norway’s first two games.

For bookmakers, the focus here will primarily be on reducing risk while rooting for Norway or a draw. 

Utilizing an affordable sportsbook software is more critical than ever with the World Cup, but soccer is a year-long affair.  

How a PPH Platform Works

With a Pay Per Head (commonly referred to as a PPH), bookies and agents pay a small weekly fee per player and, in return, receive everything from managed lines, reporting, customized websites for players, 24/7 customer service and, of course, a full slate of World Cup player and game props in addition to live in-play betting. 

Remember that not all PPH solutions are built the same.  Some advertise their software for a super cheap price per customer and all the bookie or agent gets is a cookie cutter software with not much more. 

AcePerHead.com offers its Pay Per Head service for as little as $3 per player and, for that price, you receive everything a quality sportsbook offers including skilled oddsmakers, full reporting, 99.9% server uptime, live in-play wagering, full props and futures options, customized websites, 24/7 customer support and even a live dealer casino.  

If you have 100 players for this summer's World Cup, you’ll pay $300 (while bringing in far more). However, during the off-season after the World Cup ends and before the new football season begins, you only have 10 active customers, you will only need to pay $30.

AcePerHead.com Norway vs. France Full Betting Markets 

Moneyline (3-way) - 2 Up Early Payout
Anytime Goalscorer
To Score Or Assist
Player To Have 1 Or More Shots On Target
Correct Score
Both Teams To Score
Over/Under 1.5 Goals
Over/Under 2.5 Goals
Over/Under 3.5 Goals
Over/Under 4.5 Goals
Total Goals Bands
First Goalscorer
To Score 2 or More Goals
To Score a Hat-Trick
Anytime Assist
Double Chance
Tie No Bet
Lead at 10-20-30-60 Minutes
Player To Have 1 Or More Shots
Player To Have 2 Or More Shots
Player To Have 2 Or More Shots On Target In 1st Half
Player To Have 1 Or More Shots On Target In 1st Half
Player To Have 1 Or More Shots In 1st Half
Player To Have 2 Or More Shots On Target
Player To Have 3 Or More Shots On Target
Half-Time Result
1st Half Over/Under 0.5 Goals
1st Half Over/Under 1.5 Goals
Total Goals Bands - 1st Half
2 Way Spread Home Team -1.5 Goals
2 Way Spread Away Team -1.5 Goals
Correct Score Combinations
Winning Margin
Penalty Awarded?

Goalscorer Betting Markets - Norway vs. France
 

First Goalscorer

Kylian Mbappe
+330
Jean-Philippe Mateta
+490
Marcus Thuram
+500
Erling Haaland
+500
Ousmane Dembele
+600
Michael Olise
+650
Bradley Barcola
+750
Desire Doue
+750
Rayan Cherki
+800
Jorgen Strand Larsen
+900
Maghnes Akliouche
+900
Alexander Sorloth
+1000
Antonio Nusa
+1500
Oscar Bobb
+1600
Thelo Aasgaard
+1500
Adrien Rabiot
+1500
Jens Petter Hauge
+1600
Andreas Schjelderup
+1600
Kristian Thorstvedt
+1700
Warren Zaire-Emery
+1700
No Goalscorer
+2200
N'Golo Kante
+2200
Martin Odegaard
+2200
Patrick Berg
+2500
Manu Kone
+2200
Morten Thorsby
+2200
Maxence Lacroix
+2200
Theo Hernandez
+2500
Fredrik Aursnes
+2700
Malo Gusto
+2700
Aurelien Tchouameni
+2700
Dayot Upamecano
+3300
Jules Kounde
+3500
Lucas Digne
+3300
Ibrahima Konate
+3500
Leo Ostigard
+4000
William Saliba
+3500
Sander Berge
+5000
Julian Ryerson
+5000
Lucas Hernandez
+4500
David Moller Wolfe
+5000
Kristoffer Ajer
+6000
Henrik Falchener
+6000
Sondre Langas
+4500
Fredrik Bjorkan
+6000
Marcus Pedersen
+7000
Torbjorn Heggem
+10000

Anytime Goalscorer

Kylian Mbappe
-125
Jean-Philippe Mateta
+130
Erling Haaland
+135
Marcus Thuram
+130
Ousmane Dembele
+165
Michael Olise
+185
Desire Doue
+210
Bradley Barcola
+210
Rayan Cherki
+220
Jorgen Strand Larsen
+240
Maghnes Akliouche
+260
Alexander Sorloth
+290
Antonio Nusa
+430
Thelo Aasgaard
+430
Oscar Bobb
+450
Jens Petter Hauge
+460
Adrien Rabiot
+450
Andreas Schjelderup
+480
Kristian Thorstvedt
+490
Warren Zaire-Emery
+500
Martin Odegaard
+700
Morten Thorsby
+700
Maxence Lacroix
+700
N'Golo Kante
+750
Patrick Berg
+750
Theo Hernandez
+750
Manu Kone
+700
Fredrik Aursnes
+850
Malo Gusto
+900
Aurelien Tchouameni
+900
Dayot Upamecano
+1000
Lucas Digne
+1000
Ibrahima Konate
+1200
Jules Kounde
+1300
William Saliba
+1100
Leo Ostigard
+1300
Sander Berge
+1700
Julian Ryerson
+1700
David Moller Wolfe
+1600
Lucas Hernandez
+1500
Sondre Langas
+1600
Henrik Falchener
+1800
Kristoffer Ajer
+2000
Fredrik Bjorkan
+2000
Marcus Pedersen
+2200
Torbjorn Heggem
+3000

• Don Shapiro, Gambling911.com