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In a deal that will create a strong new alliance in online gaming, Malta based sports betting white label service EveryMatrix has partnered with the Cake Poker Network to jointly market their services to consumer facing gaming sites globally.
Regarding the partnership Stian Hornsletten, CEO of OddsMatrix, notes, "Since Cake and EveryMartix operate complimentary businesses within the online gaming marketplace and have a similar approach, joining forces seemed a natural step."
Licensed in Malta, where Cake recently received an LOI from the Malta Lotteries and Gaming Authority, EveryMatrix is a pioneer in the industry offering 20 B2B customers a fully managed white-label sportsbook called OddsMatrix. Cake Network has a large worldwide base of diverse partners for their white-label poker network.
For consumer facing site partners they share, such as the recently launched Cake partner BeteXpress, Cake's Network is integrated into EveryMatrix's back-office, called GamMatrix, to provide poker. With this system Cake can provide poker for many sports operators using EveryMatrix's Oddsmatrix.
Cake's director of marketing Andrew Turner adds, "Not only are Cake and EveryMatrix complimentary from a technological aspect, but we also have different geographic strengths. Cake has been strongest in the Americas but is looking to grow in Europe, whereas EveryMatrix has been strong in Europe but is looking to expand with recent deals in Latin America."
About Cake Network
Cake Network caters to a select group of partners; ones that uphold its company values and require a more tailored service rather than a standard "off the shelf" solution. Whether partners are looking to add poker to an existing site or upgrade their current poker offering, the Cake Network positions them to succeed by providing a wide range of customizable services and solutions. Partner success is ensured by the Cake Network's flexibility, liquidity and integrity. Cake's philosophy towards partnership is simple: offer world class solutions to world class partners.
About EveryMatrix
EveryMatrix is an independent company solely focused on providing the best possible products for the gaming industry. We don't operate any gaming sites ourselves but focus on software development and services of the highest quality yet at affordable prices. All products from EveryMatrix are built with focus on integration and flexibility. While the EveryMatrix products work well together, they equally well fit into any other platform, be it in-house or third-party software. There are today more than 30 companies using our different products. Our customers include both start-ups as well as established companies such as Chili Poker, Tower Gaming, Centrebet, Setanta, and NoiQ poker.
